A guide to Agadir

24th February, 2017
Agadir is a major city in the southern area of Morocco, nestled in a fabulous location amidst the Anti Atlas and the Sahara Desert with a plethora of national parks and secluded beaches close by. The city is tolerant, and seems to boast a ‘live and let live’ approach to everyday life. The city was rebuilt in 1960, after a devastating earthquake struck the region and now boasts thriving tourism and fishing industries. Should you decide on one of our luxury villas in Morocco for your holiday this year, we’ve put together a beginner’s guide for first-time visitors to Agadir, so you have some idea of what to expect when you visit. 

Agadir is in a subtropical climate, yet remains mostly dry with fog being the most common type of moisture. Summer days average at around 27°C, falling to around 18°C come nightfall. In the winter, the coldest the region can get during the day is 21°C, making it a fantastic holiday destination all year round. The sea breeze makes the heat slightly more bearable than in Marrakech, for those who aren’t used to these kinds of temperatures.

See and do
Despite the fairly modern nature of the city, there are a variety of sights not to be missed during your holiday. Listed below are just some of the highlights:

Museum Municipal du Patrimoine Amazigh
This establishment is home to a small collection of Berber objects from the 18th and 19th century. Specialising in jewellery, this is a great place to learn all about the cultures and traditions of the Berber people, both in the past and in modern societies.

One of the most appealing attractions to holidaying in this city is the golden sandy beach, which stretches out for miles and unlike other Northern African counterparts, remains sheltered from the winds. There are plenty of activities for the more adventurous, as tourists can rent jet-skis, ride quadbikes, hire dune buggies and embark upon horse and camel rides. The region also attracts surfers from far and wide, who frequent the neighbouring beaches in the hope of gnarly waves. Get your glad rags on in the evening and join the locals for a stroll down the promenade where live music, street entertainers and a host of cafes and bars await your arrival.

Offering spectacular views across the region, the hilltop Kasbah sits 7km northwest of the centre and is a rare survivor of the devastating earthquake in 1960. The spot has a diverse history, after being built in 1541 and restored in the 1740s, it was once home to around 300 people. Today, only the outer wall remains, although there are some marks and traces of previous dwellings for those who look carefully. There is an inscription over the entry arch in Dutch and Arabic that translates to ‘Believe in God and respect the King’, which acts as a reminder of trade with the Low Countries.

Vallče des Oiseaux
This small zoo is free of charge, making a fantastic, inexpensive day out if you are on holiday with young children. There is a large cage that you can walk through to feel close to a range of birds from all over the world, some goat-esque mammals from the Atlas and even a range of exotic mammals. There is also an excellent children’s play area, where your children can join the locals in play, who frequent the zoo often whilst their mums catch up over a drink.

Should any members of your party be golf-inclined, there are three top quality golf courses in the city, all of which are well worth the visit. You can get public transport to any, or arrange a deal with a taxi driver who can also collect you.

Souk El Had
This market boasts over 3000 stalls and is a truly spectacular representation of Moroccan trade, a must-see for even the most unlikely of shoppers. Here, you will be able to purchase everything from souvenirs to fruit and vegetables and everything in between! You will be offered guides which can be helpful at times, but be warned, they are on commission and will only take you to their friend’s stalls. Explore on your own and haggle hard, unless stalls specifically state that they have fixed prices. Spices are of particularly good value here, so it’s a wise idea to stock up on some saffron. 

Food and drink
Restaurants are plentiful in the tourist sector, but don’t be afraid to stray into the local areas, where you are likely to find better quality, authentic Moroccan cuisine. Here, you are likely to be offered three course meals for under the equivalent of Ł5. Tap water should be avoided at all times, so stock up on bottles from supermarkets and be vigilant in ordering drinks without ice.

Overall, Agadir is a great place to visit where you can enjoy the luxuries of relaxing on the beautiful beaches, but also experience the interesting culture and lifestyle of the Moroccans who live here. The city has an unmistakable air of calm about the atmosphere, making it less stressful than other bustling Moroccan cities and the beach is truly sensational.

Image credit: Omar Amassine