The Best Shopping in Italy

27th June, 2017
There are hundreds of reasons to visit Italy, with its legendary old cities, incredible architecture, clear water and sandy beaches. Florence is a cradle of Renaissance architecture and museums, Venice with its romantic flare, Greek temples and delicious handmade pasta and a great variety of cheese and wine.  

Shopping can be one of the top priorities for holiday goers, and for those travelling to Italy, shopping can be an incredibly enjoyable as there are so many popular streets and locations to choose from. We have picked our favourite places throughout Italy which we suggest paying a visit to.


Drawing on a traditional rich ambience, Florence serves as the perfect location for shopping, not only for fashion but for unique gifts and souvenirs. Milan is, of course, renowned for being the fashion headquarters in Italy, but the Palazzo Pitti has put Florence on the map for cutting edge and innovative design. You will find boutiques for Gucci, Prada, Pucci, Cartier and Bulgari for high-end shopping, but there are tonnes of other more wallet-friendly clothes shops dotted around the streets. Even if you prefer to window shop, you can always let your imagination run wild by admiring the colours, designs and the fashion.

One of the easier items to shop for is food and wine; these delicious delicacies can be found throughout the streets. Obviously, some food doesn’t travel well, so you should be sure to get your fill while you are here. However, there is an abundance of food items that do travel well and can make great gifts for family and friends. If you ever head out wine tasting, it can be the perfect place to pick up some authentic and genuine products.


Umbria is a small region in Italy and is made up of mountains, valleys, and smaller towns rather than large cities. It is extremely picturesque and known for its rural beauty, and the region which boasts a population of less than one million, offers many small towns and villages to visit and shop in.

Umbria is known for its fabulous vineyards which produce quality wines like Rosso di Montefalco and Torgiano. Umbria is also renowned for its black truffles from Valnerina, which produce 45% of Italy’s black truffles.

Throughout the region, there are a plethora of traditional markets which can be found in towns and villages. In the town of Perugia, famous for its chocolate, a large market is held in the Palazzo della Prefettura on the last weekend of every month. This market boasts good quality ceramics for everyday home use and even precious ornamental pieces. These traditional ceramics are decorated with bright colours and patterns and have been made the same way for centuries.

In Bastia Umbra you will find a large market dedicated to the four seasons of Italy which is held in March, June, September and December. The market has fifty or sixty stands where visitors can find several small everyday items sold at very low prices.

Another good market for shoppers to visit is the one held in Castiglione del Lago, held on the third Saturday of every month from April to September in the Piazza Gramsci. This is a good market for those who are interested in purchasing locally made ceramics and archery equipment.

Every year in March, in the town of Todi there is a large market that brings antique dealers from all over the country. These dealers sell everything from paintings and furniture to rugs, ceramics and bronze figurines. Other interesting markets to visit are held in the towns of Gubbio, Cittá di Castello, Narni, Pissignano and Spoleto. These markets are perfect if you are staying in one of our luxury villas in Umbria.


Puglia is a beautiful part of Italy and is famous for its traditional Italian markets. Markets take place throughout the week, and it can be the perfect time to mingle with locals and browse the stalls. The markets are open from around 7am until about 12.30pm, and the popular ones are held in the following villages: Cisternino on a Monda, Fasano & Martina Franca on a Wednesday, Alberobelloon a Thursday, Conversano on a Friday and Ostunion a Saturday.